L’Evated Marketing
and Media Entertainment will team up with Africa International House
to bring Chicago’s hippest, hottest young talent to the stage at the
L’Evated Pre-Show as a part of the Chrysler Financial 20th Annual
African Festival of the Arts. The four-day celebration of African
art and culture will be held Labor Day weekend, September 4 through
7, in Washington Park at 51st & Cottage Grove. L’Evated Pre-Show
co-sponsors include Donski Ent, Oregano Studios, Track-N-Feel
Productions, Dt Studios and Exedus II.
The L’Evated Pre-Show will provide local artists with the
opportunity to perform as the opening act for Festival music and
dance performers including Ahmad Jamal, Latin Street Dancing and the
Kenya Safari Acrobats. To do so, the L’Evated Pre-Show will hold
auditions for festival performers on Saturday, Aug. 29, at Africa
International House at 6200 South Drexel Ave. from 2 p.m. – 8 p.m.
“The L’Evated Pre-Show will reveal the raw, natural talent that
grows right here within our community. It will provide a chance for
local artists to express their passions and experience the stage
while showcasing just a taste of our city’s untapped abilities,”
said Phalair Carter, CEO of L’Evated Marketing and Media
Entertainment, who developed the concept for the show, Carter said
he believes in using music as a vehicle to attract and unite people.
As a performing artist himself, he has become an ambassador for
local performers. Every week you can find him at reggae music venue
Exedus II hosting Mixtape Mondays, Chicago’s only hip-hop and R&B
paid open mic competition. The event brings local artists together
to perform their tightest selections and consistently draws an
audience of loyal supporters who have become a community that
continues to grow.
Carter has continued to generate local awareness and community
appeal at the ground level through his grassroots approach. His
strategy is creative and personal; he creates the opportunity for
people to be involved and perform, building excitement and
commitment from both artists and audiences. Carter believes
participation is the ultimate pull.
